Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider using Twitter to market your business. Here are some Twitter best practices to maximize the platform for marketing.
Build a profile that stands out
If you’re just starting out on Twitter, you want to make your Twitter handle relevant to your company. If your brand name is already used by somebody else, you can add a CTA or an attractive description at the beginning of your company name.
For example, your company name is “LuckyABC”, but another company has the same name and is already using it as their Twitter handle, all you need to do is get creative and pick a handle like “ChooseLuckyABC” or “GetLuckyABC”. Don’t forget to refine your description, website link, and location so that your followers will get an immediate idea of what your business is.
Build your Twitter followers
You can do this by carefully selecting keywords to target. If your Twitter followers are well-defined, increasing their numbers by engaging them will benefit your business. Additionally, if your followers increase, you’ll also get more engagement and clicks through your website.
Tweet regularly
Consistent tweeting indicates an active, healthy profile. If you tweet only once a week, or worse, once a month, most of your followers will forget about you. You’ve worked hard to get them to follow you, so make an effort to keep them engaged by interacting with them on a regular basis. Make sure you tweet relevant, useful, and interesting information — content your followers will read, retweet, and like. Come up with a tweet schedule and refer to it when you’re running out of ideas.
Follow influencers and trends
It pays to stay on top of the latest happenings in your industry. Try to put your business in the light by following relevant influencers, hashtags, and trending topics. This way you’ll always have something new to share with your followers.
Following industry leaders gives your audience another perspective of your brand. It gives soul to your profile, so that you don’t appear like a cold, lifeless company to your audience. Also consider adding trending hashtags to your tweets in order to reach new users that have similar interests.
Use visuals
People tend to understand visual content more than text. Try to create a dynamic experience for your Twitter audience by adding different types of media to your tweets, such as images and videos, which are proven to gain more views, clicks, and shares than plain text tweets.
Retweet great content
Don’t be afraid to retweet when you see something worth sharing with your followers. Retweeting somebody else’s Twitter content has its own benefits — you create a good relationship with other influencers on Twitter, and it shows your followers that you’re an active member of your online community.
Track mentions
Know what’s being said about you by tracking brand mentions and keywords. This is a great way to provide distinctive customer service or to reach out to new customers. For instance, when someone is tweeting feedback on your products or services, take the opportunity to respond politely. When you see someone tweet about their needs for a specific service, you can jump into the conversation and introduce your company.
Integrate with other marketing efforts
Twitter is much more effective when integrated with your other marketing activities, such as email subscriptions. For example, if you’re running a promotion or contest via Twitter, let your email subscribers know about it. Since they signed up, they expect to receive notifications and the latest news about your business.
If you want to integrate Twitter into your business’s social media marketing campaigns, get in touch with us today.
