Live video: a free way to reach new customers

Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium. Keep reading for six of the best types of videos for live broadcasts.

Business Introduction/Behind the scenes

If your company is new or suffering from low visibility, one of the best things you can do is give customers direct access to your staff and your product. A great use of live video is to take viewers on an office tour, show them how a product is made or even broadcast your business’s launch event.

Make sure to invite as many viewers as you can, but remember that most live broadcasts can be saved and viewed later. This is a video you’ll likely want to keep available after it’s finished.

Ask Me Anything (AMA)

Depending on your product or service, you may be getting a lot of conceptual questions about innovative ways to use it, what direction the company is heading and so forth. There’s no better way to address these questions than to do so in a personal and unscripted AMA segment.

If there’s a good turnout make sure to keep questions and answers moving in relevant and interesting directions. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests is going to be a lot more beneficial for wider audiences.

How-to

Whether it’s a soon-to-be-released product or simply rehashing an existing one that’s getting lots of support requests, there’s no better way to guide customers through a ‘how to’ process than step-by-step, face-to-face.

Not only does this help to show existing clients the best way to use your product or service, it also allows potential consumers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions on the product or service outlined in these videos -- it’s an easy way to build a video reference library for sales and support.

Webinar

Although all of the previous uses can be categorized as ‘customer service’, there’s no reason you can’t simply open a help desk broadcast and invite viewers to join with their support questions. If you advertise this as a customer service broadcast and steer clear of any conversations that deal with non-support related questions, you may be able to tackle more than one client’s questions at a time and no one can ever complain that contacting your support line is frustrating or tedious.

Announcements

All of the live broadcast services are deeply integrated with social media. Whether it’s Twitter or Facebook, post updates about an upcoming announcement along with a scheduled time and take the chance to make your product or service announcement far more interesting and personal than a press release or faceless status update.

Text based announcements and pre-recorded videos severely limit how you address the ‘fine-print’ questions from customers. Think of this as a chance to hold your own personal press briefing and address questions after your scripted announcement.

Promotions

In the same vein as live announcements, use social media to promise a special promotion to anyone who tunes in to a live broadcast. Before it begins, create different thresholds for how big the promotion will be depending on participation. Once you begin, check how many viewers you have to decide whether to augment or reduce the scope of what you want offer. In addition to being a more dynamic method for releasing promotions, it will create motivation among your customers to interact more directly with your company.

Socialmediatoday reports that Facebook users spend three times longer watching live broadcasts than pre-recorded video. Combine that with Facebook’s announcement that live videos are more likely to be promoted to the top of news feeds and you’d be crazy not to utilize live broadcasts.

However, there are a handful of different services to use for live video broadcasting and deciding which one is the best for you can depend on a lot of different variables. Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.